élaCustomerélaCustomer is, alongside with elaCampaign, the core of MASA.
Customer and campaign response data converge in elaCustomer in real-time and lets the expert user overview all available customer data. elaCustomer lets you edit and select customer data and pass these information to the elaCampaign Software.
Initially elaCustomer gets its master data from existing CRM systems and synchronizes them via webservice interfaces depending on customer requirements.
The data’s and contact history’s topicality sum results from the integration of elaCampaign and elaCustomer with additional channel modules like elaCall.
During phone calls Call Center Agents access the same customer informations like the campaign manager does. A „contact note“ is written for the specific customer and is available for campaign managers either using elaCampaign or any according reproting dashboards right after finishing an outbound or inbound call.
elaCustomer provides full visibilty of single customers or entire customer segments just perfectly.